Nike

Considered Design

50% less waste over 10 years

65% of all waste is recycled

Packaging reduced 30% (saving US$6m)

Water-based adhesives => 95% VOCs

Fewer pieces and recycled material

Aiming to close the loop

Notes

Nike, to some extent responding to their markets' concern over some of their practices, eg wage rates in third world countries, have also been focusing on their environmental sustainability.