Green vs Sustainability

Green

Considers single issues

Tactical

Environmental

Focus is on being less “bad”

Lacks common definition of success

Sustainability

Whole systems focus

Strategic

Considers all the well-beings

Focus on aligning with nature’s cyclic processes

Capable of defining success

Notes

Remove the confusion between “green” and “sustainable”, sustainable often being a more positive and strategic approach. Green isn’t wrong but better to consider issues within a wider system which encourages innovation and hence develops opportunities.